Revenue Recovery Automation Drove $2.1M in Recovered Sales

A 22-person DTC brand deployed AI agents across abandoned cart recovery, post-purchase upsell, and inventory alerts — recovering $2.1M in otherwise lost revenue within the first year without adding marketing headcount.

The Challenge

Hartwell was losing 68% of carts at checkout and sending the same generic recovery email to every customer. Their post-purchase sequence was a single thank-you email. Inventory mismatches were causing stockouts on top sellers 3–4 times per quarter, each costing $30K–$80K in lost sales. Their 3-person marketing team was overwhelmed and unable to personalize at scale.

What We Built

We built three interconnected AI agents: a cart recovery agent that sends personalized abandonment sequences based on cart contents, browsing history, and customer segment; a post-purchase upsell agent that identifies the highest-probability next purchase and triggers targeted offers at optimal timing; and an inventory intelligence agent that monitors sell-through rates, flags reorder points 4 weeks in advance, and drafts purchase orders for review.

Results